Banking customers are changing their banking behaviours and shifting away from the traditional branch. Enabled by technology, customers now demand to perform simple functions like checking balances, viewing transaction history, transferring funds and paying bills from their mobile handset. They are banking whenever and wherever it suits them.
Banks must act with a rapid and robust response. They need to embrace these trends and quickly bring to market a mobile banking app that will cater for evolving customer behaviours. A mobile banking strategy will help to sustain and grow business and deliver significant benefits – remain relevant to the customer, increasing loyalty, drive engagement levels, cross-sell opportunities and enjoy greater cost efficiencies than an in-branch environment.
Deliver your mobile banking strategy with YB Mobile. A feature rich, simple to use banking app that will help your bank drive high levels of customer adoption and engagement with the rising population of digital natives. YB Mobile is developed by CR2. Our retail banking services are trusted by over 100 leading banks in emerging and developing markets today. We understand the needs unique to your market.
High customer engagement on your mobile app delivers significant benefits:
Instant access to account balance, payments and transfers for all accounts held, a rich payment centre to manage beneficiaries and make payments, as well as nearest ATM locator and many more features, all within a secure customer banking environment will drive customer adoption and engagement.
The level of urgency is high. With many emerging and developing markets experiencing rapid population growth and a shift to a younger consumer, the growth in the desire for digital banking is fast paced. Banks must keep up to take advantage of this opportunity and it is possible with YB Mobile.